Kobo Nia

Pop Goes The World Launch Campaign

 

Reading is fun. Our challenge, when considering our target, is how do we bring that to life? How do we stand out when movies, Netflix, and video games are also competing for attention?

We were inspired by Instagram Stories and pop artists like Keith Haring and @blcksmth to highlight the emotions reading can inspire in a playful and colourful way.

Love the way you read

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Photography

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The Team

 

  • Lee Singleton

  • Clariana Lorelli

  • Clariana Lorelli
    Triestina Schlaepfer
    Anton Sanchez

    Agency: Sophomore

  • Jacques Viau

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